WALMART
BETTERGOODS
Photography to launch Walmart’s new elevated product line, bettergoods. This was the brand’s first shoot, so accurately creating and portraying the brand’s visual identity was crucial. Walmart decided to use a more bold color palette for this line, and the strong colors were suited to my style of photography.
CREW CREDITS
Art Direction
Ashley Corbin-Teich
Food Stylist
Rebecca Jurkevich
Prop Stylist
Ethel Brennan
Digital Tech
Andrew Waits
Production
Code Creative, Porkchop Productions
Assistants
Ashli Buts, John Novak, Max Rappaport,
Daniela Swamp, Diane Kim