Billboard advertisement showing an explosion of colorful elements including a burger and illustrated objects with the text 'This is your brain on Howlin'' and a Postmates logo. Set against a backdrop of urban buildings.

Working with Mother LA, I shot a campaign for Postmates titled, “This is your brain on…” The idea of the campaign was to celebrate the unique, visceral feelings that different foods evoke when they hit the spot. We ran two sets, shooting both stills and motion. These ads were featured as analog and digital billboards, commercials spots, paid social media, etc.

Agency: Mother LA
Food Stylist: Casey Dobbins
Prop Stylist: Kate Parisian
Animation: Nexus
Retouching: Portus Imaging

POSTMATES

Colorful street mural of a person with a boba tea on a white building wall, marked 'This is your brain on boba tea'. Street intersection with Melrose Ave. visible.
A billboard advertisement featuring a surreal explosion motif with a hamburger in the center, accompanied by artistic illustrations of a skull, eyes, flames, a rocket, and a fire truck. The text reads 'This is your brain on Howlin' and includes a Postmates branding. Set against a cityscape backdrop during sunset.
Aerial view of a city street with cars, buildings, intersections, and a large digital billboard.
Aerial view of a cityscape featuring buildings, trees, and a colorful billboard. The billboard displays psychedelic art with vibrant colors and geometric patterns. A larger building with a mural is in the background, with mountains visible in the distance. Traffic and cars are seen on roads below.
Floating head with surprised expression, "Postmates" text on either side, red background.
Laughing woman with curly hair, word 'Postmates' repeated, black background
Floating head on pink background with text 'Postmates'
Surprised face in between "Postmates" text on a purple background.
Rotating head animation with "Postmates" text.
Animated face with freckles on a yellow background with "Postmates" text on either side.
Animated face of a man turning from side to side with the word "Postmates" on either side, against a dark blue background.
GIF of a person's face eating and alternately saying "I'm craving" and "Postmates" on a blue background.
Animation of a person's face with blinking eyes, animated hair, and the word 'Postmates' appearing on both sides against a black background.
Surreal advertisement featuring a split face, soup dumpling, and swirling background with emoji-like characters, promoting Din Tai Fung and Postmates.
Colorful advertisement for Tumble 22 Hot Chicken, featuring a spicy chicken sandwich surrounded by flames, two surprised faces, and a vibrant red and yellow swirling pattern. Includes Postmates delivery option.
Colorful advertisement with a donut from Sidecar Doughnuts, featuring vibrant sprinkles, playful graphics, and text that reads 'This is your brain on Sidecar' with Postmates logo.